campaignsfan reactivationmusic marketing

Creating Reunion-Themed Campaigns for Comebacks and Re-Engagement

rrunaways

2026-01-25

10 min read

Use BTS's Arirang themes—connection, distance, reunion—to craft comeback campaigns that reignite dormant fans with email flows, drops, and live events.

runaways

Contributor

Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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